Privacy Policy

1. Who We Are

Perpetual Succour Hospital of Cebu, Inc. (“PSH,” “we,” “us,” or “our”) operates perpetualsuccourcebu.com . Our hospital is located on Gorordo Avenue, Cebu City, Philippines.

This policy covers personal information collected through this website, website inquiries, and the feedback forms linked from it. Information collected during medical treatment, admission, employment, or other hospital transactions may be covered by separate privacy notices.

2. Information We Collect

The information collected depends on how you interact with us.

Contact inquiries: Our contact form asks for your name, email address, subject, and an optional message. We also receive any personal information you choose to include in your message.

Customer feedback: Our website links to outpatient, inpatient, and non-clinical feedback forms hosted on Google Forms. We receive your responses and any identifying or contact information requested by the particular form or voluntarily included in your response. Please review the notice and required fields on the form before submitting.

Technical information: Website hosting and security services may process information such as your IP address, browser and device details, access times, requested pages, and error logs.

Please provide only information relevant to your inquiry. Avoid sending passwords, payment card details, government identification documents, or detailed medical records through general website forms.

3. Why We Use Your Information

Depending on your interaction with us, personal information is used to:

• Respond to inquiries and provide requested information.
• Refer inquiries or feedback to the appropriate hospital department.
• Investigate concerns and follow up on feedback where contact details are provided.
• Evaluate and improve hospital services.
• Maintain website functionality, investigate technical issues, and protect against spam or misuse.
• Meet applicable legal obligations and establish, exercise, or defend legal claims.

Providing information through a website inquiry does not automatically enrol you in promotional communications. Any additional purpose requiring consent will be explained separately.

4. Grounds for Processing

We process personal information only where an applicable lawful basis exists under the Philippine Data Privacy Act of 2012 and its implementing rules. Depending on the purpose, this may include your consent, steps requested by you before entering into a contract, contractual requirements, legal obligations, or legitimate interests subject to the safeguards required by law.

Health information and other sensitive personal information require a separate lawful basis appropriate to that information. Where consent is required, it must be specific to the stated purpose. Simply visiting this website does not constitute consent to every form of processing.

5. Health Information and Urgent Concerns

If your inquiry or feedback includes health information, please limit it to what is necessary for us to understand and address your concern. We may direct you to an appropriate hospital channel if additional information is needed.

Website contact and feedback forms are not emergency reporting channels. For urgent medical assistance, contact the hospital directly or seek immediate emergency care.

6. Cookies and Similar Technologies

Cookies are small files stored on your device. Depending on the features you use, this website and its service providers may use cookies or similar technologies for functionality, security, and session management.

Third-party embedded content may use its own cookies and tracking technologies. You can manage cookies through your browser settings, although blocking some cookies may affect website features.

[Before publication: insert the confirmed cookie list, purposes, providers, expiry periods, and available consent controls. Confirm whether analytics or advertising technologies are enabled.]

7. External Forms, Links, and Embedded Content

Our website links to Google Forms for customer feedback. It may also display embedded Facebook posts or other third-party content.

When you open an external form or load embedded content, the provider may receive technical information and process data under its own privacy policy. Embedded content may communicate with its provider when the page loads, even if you do not click it.

Please review the relevant provider’s policy:

• Google Privacy Policy
• Meta Privacy Policy

This policy explains PSH’s handling of information received through these channels. Third-party providers’ independent processing is described in their own policies.

8. Who May Receive Your Information

Information may be made available to authorised hospital personnel and departments where necessary to address your inquiry, handle feedback, or perform the purposes described in this policy.

Service providers supporting website hosting, email delivery, online forms, maintenance, or security may process information as needed to provide those services, subject to applicable requirements.

Information may also be disclosed where required by law or a valid legal process, or where otherwise lawfully necessary to protect rights and address security incidents.

[Before publication: confirm the actual providers, recipients, and any other disclosures, including chatbot or analytics providers if enabled.]

9. Storage and Overseas Processing

Online service providers may store or process information outside the Philippines. Where applicable, PSH remains responsible for meeting its obligations under Philippine data protection law when engaging providers to process personal information.

[Before publication: confirm the hosting, email, Google Forms, and other processing locations, together with the safeguards applicable to overseas transfers.]

10. How Long Information Is Kept

Personal information should be retained only for as long as necessary for its stated purpose, applicable legal requirements, or the establishment, exercise, or defence of legal claims. Retention may differ for inquiries, feedback, technical logs, and backups.

[Insert PSH’s approved retention periods or specific retention criteria for contact messages, feedback responses, server logs, and backups.]

11. Protecting Your Information

PSH’s handling of personal information is subject to appropriate organisational, physical, and technical security measures required by applicable law. No website or method of electronic transmission can guarantee absolute security.

[Before publication: have the responsible team confirm the implemented safeguards and access controls. Do not describe security measures that are not in place.]

12. Your Privacy Rights

Subject to applicable conditions and exceptions under Philippine law, you may exercise rights to:

• Be informed about how your personal data is processed.
• Access personal data held about you.
• Request correction of inaccurate or incomplete data.
• Object to processing or withdraw consent where processing relies on consent.
• Request blocking, removal, or destruction of data where the legal conditions are met.
• Request data portability where applicable.
• Seek compensation where legally entitled and lodge a complaint with the National Privacy Commission.

These rights are not absolute. For example, some information may need to be retained to meet a legal obligation. We may request reasonable information to verify your identity or authority before acting on a request.

Information about the National Privacy Commission is available at privacy.gov.ph.

13. Information About Children

Parents or legal guardians should assist children when submitting inquiries or feedback that includes personal information. If you believe a child’s information has been submitted inappropriately, please contact us so the matter can be reviewed.

14. Contact Us About Privacy

For questions about this policy or requests concerning your personal information, contact:

Data Protection Officer / Privacy Office
Perpetual Succour Hospital of Cebu, Inc.
Gorordo Avenue, Cebu City, Philippines
Privacy email: [Insert verified DPO or Privacy Office email]
Privacy telephone: [Insert verified number or extension]

For general hospital inquiries, the website lists pshcares@perpetualsuccourcebu.com . This is a general contact address, not a verified dedicated privacy contact.

15. Changes to This Policy

We may update this policy to reflect changes to website features, information handling practices, or legal requirements. The updated version and its effective date will be posted on this page. Additional notice or consent will be provided where required.